New towing business
Starting a towing business: what you need online on day one
Last updated
The short answer
A new towing company needs four things online on day one: a site with your phone number on every page, a page for each service and town you cover, a request form, and a simple way to run the jobs that come in. TowSitePros covers those. For licensing and insurance, check with your state and your insurer.
What a new towing company needs online on day one
A website that gets a call, and a way to run the job once it does. Before anything fancy, a person searching for a tow in your area needs to find a page that says who you are, what you do and how to reach you right now. Your TowSitePros site is built with those, on your own domain.
- Your phone number, tap-to-call on every page
- Only the services you can really perform
- A page for each town you cover
- A request form that becomes a job
- A real photo of your own truck
Licensing and insurance: what the site should and should not say
Check with your state and your insurer. The rules and the coverage you need depend on where you operate and what you tow, and a marketing website is not the place to learn them. This page will not give legal, licensing or insurance advice.
What it will say is that you should not publish claims about licensing or insurance on your site until you have them in hand. Say only what is true, and update the page when that changes.
Choose what to offer first, and add the rest later
A new company often has one truck, and one truck decides the menu. A wheel-lift and a flatbed are different promises, and so are a jump kit and a lockout set. Start with the two or three services you can do well and answer quickly, give each its own page, and leave off everything else.
Your site lists only the services you choose, so you can start small and add a service the week you buy the equipment for it. A short page that is true beats a long one that is not, and customers who find you for the wrong service become your first bad reviews.
Earning trust when nobody has heard of you
Be honest and be visible. Show your own truck and your own phone number, give an honest arrival time on each job, and do not claim hours you do not keep or services you do not run. Claim your Google Business Profile too, since it is often the first thing a stranger sees.
After each job, the customer can rate the service on their page, and every customer who rates is offered your Google review link once you have added it, while the rating itself comes to you. That is how a new company starts to collect real reviews from real customers.
Running the first jobs without a dispatch office
Run jobs from your phone. Log each call as a job in a few taps, put a quote and an arrival time on it, and assign the truck. If you are the only driver, your job link lists what is on your truck, and if you add a driver later, assigning a job texts them a link with nothing to install.
Every job gets a timeline of statuses, photos and notes, and its entries cannot be edited or deleted in the product. When you are new and a customer disputes something, a clean record is worth more than a good memory.
Step by step
Sort out licensing and insurance
Ask your state and your insurer what you need before you advertise, and publish nothing on the site about either until you have it.
Pick the services you can really do
Choose two or three you can deliver well with the truck you have, and leave the rest off.
List the towns you will actually drive to
Name the places you can reach at a reasonable time, so each gets a page that matches what you can do.
Put your real number and truck on the site
Use the number you will answer, and a photo of your own truck.
Claim your Google Business Profile
Match the name, phone number and hours to your site, and keep them true.
Log your first jobs as jobs
Enter every call, with a quote and an arrival time, so the record starts on day one.
Frequently asked questions
Can I get the site before my trucks are ready?
You can preview a site for your company first and start the trial when you are ready. Your site lists only the services you choose, so you can start small and add more later.
Do you help with licenses or insurance?
No. Check with your state and your insurer for what you need. We do not give legal, licensing or insurance advice.
Do I need to buy other software?
For the website, job log, driver links and customer tracking page, no. You do need your own way to take payment, since the product does not process cards, and you paste your own pay-online link.
What does it cost while I grow?
One flat price per site, currently $99 a month, with unlimited users and drivers. There is no setup fee and no contract, and the trial is 7 days, with your card collected at sign-up and nothing charged until it ends.
See what your towing website would look like
TowSitePros is $99 a month. 7-day free trial: your card is set up when you start, nothing is charged until the trial ends, and cancelling before then costs you nothing.
See your siteSee pricingNo contract. No setup fee. You keep your domain.