Review software for towing companies: what exists and what does not

What review tools does a tow company get?

There are four pieces, and they work together without pretending to be more than they are. A rating on the tracking page collects a quick star score after each finished job, review requests ask a customer for a longer review, a reviews page on your site shows the ones you approve, and a reviews screen lets you manage them.

You can also enter a review a customer gave you directly, such as a note they left in person. It is shown on your reviews page as what it is.

How does the rating on the tracking page work?

Once a job is complete, the customer tracking page asks how you did. They tap one to five stars and can add a comment, once per job, and it goes straight to your office, not to the public.

When you have added a review link, usually your Google review link, every customer who rates is then offered it, whatever score they gave. The private rating still reaches your office first, so you can call back someone who was unhappy, and the public review stays the customer's choice to write.

How do reviews get onto your website?

A visitor can leave a review on your reviews page, or arrive there from a request you sent, and it lands as pending until you approve it. You can publish it, hide it or delete it, mark one as featured so it shows first on your home page, and post a public reply that appears under it.

• New reviews arrive as pending, and you decide what is published
• Feature the ones you want visitors to see first
• Reply publicly under a review
• Everything you publish is visible to visitors, whatever its source

How do the reviews on your website relate to Google reviews?

The reviews you publish appear on your reviews page and, for the ones you feature, on your home page, where they help the people who visit your site decide to call. They are for those visitors. Your site does not try to turn them into stars in search results.

The stars people see next to a company in Google come from that company's Google review profile. That is why, when you have added a review link, every customer who rates a job is offered it, whatever score they gave: the review that helps you in Google is the one a customer chooses to write there.

How do you ask customers for reviews?

From a finished job you can send a review request to that customer with one click, and from the reviews screen you can ask someone who never came through your website, like a walk-in, by name and email. Requests go by email as a single-use link.

You can also switch on one automatic request when a job is completed. There is no bulk blast, you can cancel an ask you sent, and your reports show how many requests were sent, opened and answered.

What is not built?

There is no Google review import, no Google Business Profile sync and no posting to other review sites from TowSitePros. A review on a site outside your own stays there, and your own reviews page only shows what was submitted to it or entered by you.

Ratings from the tracking page are private, and they do not turn into public reviews on their own. They do trigger an alert to your office, and a webhook can carry a rating to your own system.

Frequently asked questions

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